Resurrecting the online profile of an experienced Chartered Surveyors
JW Surveyors are an independent team of experienced chartered surveyors based in West Sussex.
JW Surveyors approached Lumberjack with the challenge to update their online presence, a neglected area of the business for a number of years – their current site was nearly ten years old.
As to be expected the business and the way it operated had changed considerably in that time, an objective being to re-align the site with their main services.
Prior to the project the company had also rebranded so strengthening the new brand via the new site was also key.
We took to the streets of West Sussex and shot some photography for the site of local areas that they regularly serviced. Doing this provided professional imagery that customers could relate to and help highlight their knowledge of the local area.
We also spent time in the office capturing the friendly but professional vibe of their experienced team.
During the discovery phase the client stated their services were varied and while some were more important than others they wanted visitors to know the full extent of their offerings. To avoid diluting the key services we led with these on the homepage, whilst providing a call to action to make it clear there was more to discover.
We worked on a clean and simple interface that focussed on a traditional user journey, with page-specific call-to-actions written to promote enquiries.
Service pages were laid out with readability in mind, while black and white imagery was used throughout for consistency and to compliment their brand message.
All components were designed and built to adapt to the various screen sizes the site would likely be visited on. While analytics showed higher desktop usage than some industries a smooth experience on mobile devices was created to improve the bounce-rate figures experience by the current, non-responsive site.
Subtle animations were introduced to enhance the user experience where appropriate and without negatively impacting performance.
Lumberjack provide a fantastic, professional service which is backed up by excellent and efficient support and communication throughout the whole process.
Julian Wilkins
Managing Director
