Giving digital direction to a long-established, family run plumbing and heating specialist

A. Ridley Plumbing & Heating

A. Ridley Plumbing & Heating

Founded in 1987 by experienced plumber Aaron Ridley, A.Ridley Plumbing & Heating has developed a reputation for providing an honest and professional service in the Mid-Sussex and surrounding area.

The brief

A family-run business, Aaron and Lisa approached Lumberjack looking for some direction. Their current site was over 10-years-old and in dire need of some attention. Experts in their own field they were unsure when it came to their web presence. A quick look at competitors site’s saw a trend begin to form, the industry was filled with templated sites and stock photography.

We suggested the best route was to take steps to stand out – that’s exactly what they wanted.

Photo by Marcel G Photography

Mobile-first approach

Their current site wasn’t mobile-friendly thus damaging their leads acquired from Yell and Checkatrade’s mobile sites.

As always we adopted a mobile-first approach to prioritise the experience of mobile users. Extra steps were taken to ensure getting in touch directly from a mobile device was as straight forward as possible.


The structure of the site was kept as simple as possible, focussing on the company’s key services while highlighting their usps, one of the most important of which was being a Worchester Accredited Installer.

We wanted to completely break away from the templated trend seen in the industry so when users landed on the page we instantly had their attention when they were searching through a sea of similar businesses.

A striking colour scheme was used to help achieve this, while subtle scrolling animations were used to visually enhance the user experience.