Helping a growing football club connect with the local and wider community

Worthing Football Club

A local football club hoping to go places. A five-year-plan set out by an ambitious young chairman to reach the sixth tier of English Football. George Dowell bought the club in 2015 when it was on the brink of bankruptcy, using compensation awarded to him following a car crash that left him paralysed from the chest down and has transformed it in his 2 years in charge.

The challenge

The club previously, like many others of it’s kind had been running a Pitchero website but needed something a lot more tailored to it’s individual needs.

The challenge for any football club with its web presence is handling the large amount of necessary content, coupled with a wide variety of different user groups and objectives. The site had to satisfy the needs of the club’s sponsors, youth team members looking for their next match, development centre parents looking for information as well as the day-to-day supporter wanting the latest news on the team.

Digital profile

Alongside re-imagining the club’s website, Lumberjack also introduced a wider digital strategy, managing all social media accounts to bring consistency to their posts and ensuring all updates were either informative or engaging but always on-brand.

Branded social media graphics were used to further engage supporters. A light-hearted tone of voice is used where possible to make the updates easy to relate to and not too corporate.

Results

In a year the Twitter account has seen a 30% increase in followers and a 100% increase in average monthly tweet impressions compared to the same period last year and is now at over 600,000. During January 2017 Lumberjack helped the Twitter account achieve over one million impressions.

We’ve found Lumberjack great at listening to our ideas and advising us on how best to implement them. Everything they produce is slick, professional and clean and we’ve seen a huge benefit of the work they’ve done on our social media outlets.

George Dowell George Dowell — Owner
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