Hi, we're Lumberjack


Founded in 2016 by designer/developer Matt Axell with one goal, to produce great work for forward-thinking clients that recognise the importance of their digital presence.

A truly successful website is more than just pretty design, it’s achieved by a combination of solid research, a true understanding of your users and their motivations, a well thought out strategy, smart design all backed up by well built technology.

We work to a set of strong values that we never compromise on because they’re what make us and our clients successful.

Studio Values

Work hard, not fast

We have a genuine passion for all things digital, putting in a lot of effort into everything we do for the good of the project, not just to make a quick buck!

Mobile first

We don’t just make sites mobile-friendly but have the interests of mobile users at the heart of everything we do.

Driven by objectives

Everything we do, every suggestion we make will be based around your business objectives, to the benefit of your users.

Aim to lead

Learn from your competition but don’t just blindly follow them, aim to be an industry leader – we’ll help challenge your industry with a fresh approach.

Love your users

Don’t fall into a trap of neglecting your users, we adopt a user-centered approach to every digital project.

Cut the bullsh*t

We pride ourselves on being honest and transparent. We’ll never try to confuse you with industry buzzwords or technical jargon, remaining upfront with everything we do and why.



A pivotal phase in any project where we explore the vision and motivations that define the overall objectives of the project. This can be done with a combination of scoping meetings, discussions with stakeholders, user testing and market research.


Based on the findings of the discovery phase we get to work planning the best route to achieving the goals that have been set out. This involves developing a content strategy through information architecture, user journeys and detailed wireframes.


The design stage of any project constantly has the overall objectives at it’s core. Decisions are made so something doesn’t just look ‘pretty’ but benefits the end user and ensures it compliments the underlying strategy.


This is where we take static layouts and turn them into fully functioning web pages, integrating them into a CMS or e-commerce solution. Performance and load times are optimised throughout for an optimal viewing experience on any screen size or device.


After launch we won’t just sit back and admire our work. We’ll review patterns and analytics data and work closely with you to determine what’s working well and what isn’t, making refinements to the experience where appropriate.


We stay by your side for the life of the project. We’ll always be available should an issue arise and through one of our support packages we’ll also ensure your site is backed-up and software updated to help prevent the risk of data loss or hacking.